Of the over 40 million people who watch the Big Brother Naija show across Africa, a bulk of them watch the show strictly for its entertainment value – from task execution to seeing housemates fall in love with each other. As a reality TV show, housemates come on the show to display their unique talents …
In 2018, while preparing our first BBNaija Report, we asked content creators questions about covering the BBNaija show and discovered something unique. While it was fun for them to report on all the happenings within the Big Brother Naija house, the business value of the show was more important to them, than the thrill of …
How Non-sponsors Leverage Big Brother Naija Equity Read More »
Audition for Nigeria’s most popular reality tv show is officially on the way and applicants are invited to apply and get a shot at becoming the next reality tv star. Big Brother Naija reality tv show will be returning for its 7th season and the search for the next sets of housemates is on. Making …
